About Us
Our Team
The people we work with aren’t career consultants—they’ve been in your shoes. Every member of our team has deep client-side experience, a real passion for their craft, and a track record of being the best at what they do. But more than that, they’re just genuinely good people. Thoughtful. Collaborative. The kind of folks you’ll actually enjoy working with.
Bob Brown, Principal
Bob Brown is a seasoned Marketing Analytics and CRM expert with deep roots in the travel, hospitality, and entertainment industries. With a thoughtful, strategic approach, Bob has spent his career helping organizations harness the power of data to drive profitable growth and foster more meaningful, lasting customer relationships.
Fun fact: Bob once proudly rocked the word “Psycho” shaved into his head—proof that he doesn’t just march to his own drumbeat, he turns it into a hairstyle.
Jeremy Coleman
Jeremy is a battle-tested technologist and strategist who helps brands crush the old barriers between IT and Marketing. With unmatched chops in GenAI, data, and digital architecture, he builds high-performance teams that deliver smarter, faster, and way more cost-effective results. From global brands to local legends, Jeremy simplifies complexity, drives growth, and makes bots that actually accomplish things.
Fun fact: Jeremy has automated so much at home, his family calls Alexa “Voldemort” — because saying her name might trigger the lights, the sprinklers, or the pizza oven to reach 950°F.
Jenna Luberto
Jenna brings over a decade of experience helping businesses strengthen customer relationships and achieve meaningful growth through strategies that elevate loyalty, streamline operations and drive revenue growth. With a strong ability to align technology and customer needs, Jenna empowers organizations to optimize their CRM systems, unlock new revenue streams and deliver exceptional customer experiences.
Fun fact: In college, Jenna danced (very unprofessionally) on stage at a Snoop Dogg concert—rumor has it there’s footage, and she hopes it stays lost.
Naveen Chandra
Naveen has over 25 years' experience in driving revenue and optimizing efficiency by focusing on improving the guest experience through various disciplines including pricing and product strategy, marketing analytics, revenue management, and industrial engineering. Known for uncovering new insights and refining processes, Naveen has delivered results across the hospitality, medical, architectural, and printing industries.
Fun fact: Naveen runs a home-based bakery where calories don’t count and the macarons are so perfect, the French are filing a formal complaint.
Mike Fitzpatrick
Mike, or Fitz, draws on three-plus decades of experience in sales and marketing to help businesses turn complex data into clear, actionable strategies. With expertise in analytics, segmentation, and cross-channel integration, he was a key player in bringing Cohorts segmentation to travel marketers. Mike enjoys the challenges in today’s evolving digital landscape and brings a thoughtful, practical approach to boosting marketing effectiveness through data.
Fun fact: Mike enjoys hiking and biking around his home in Asheville, NC—although a battery and motor were spotted on his latest mountain bike.
Cailin Ellis
Cailin Ellis brings warmth, creativity, and intention to every project she takes on, helping organizations tell powerful brand stories that resonate deeply with their audiences. Through vibrant graphic design and thoughtful marketing campaigns, she creates experiences that not only elevate brand presence but also foster community connection and inspire social and environmental impact.
Fun fact: When she’s not launching bold brand campaigns, Cailin’s conquering mountain trails—like the Hot Dogger MTB race, where she crushed 50 miles and 10 hotdogs, all on two wheels.
Angelo Cheong
Angelo Cheong has 20+ years of experience building winning marketing and analytics strategies in the travel and leisure, retail and tech industries. Drawing upon the knowledge acquired while building and leading teams for industry leaders, such as Vail Resorts, Petco, Caesars Entertainment and Ibotta, he has deep expertise in lifecycle marketing, consumer behavior, as well as measurement, testing and optimization of messaging and incentives.
Fun fact: When he’s off the clock, Angelo’s either defying gravity on a cliff or racing it down a ski slope—because relaxation is overrated.
Patrick Armitage
Patrick is a marketing and growth leader with 20+ years of experience spanning retail, CPG, health and wellness, and tech. He’s worked with Fortune 500s, global brands, startups, and PE-backed companies to unlock growth through sharper strategy and execution. Patrick brings insightful strategies that transform brands, build demand, refine positioning, and accelerate growth—always rooted in clarity, creativity, and commercial impact.
Fun fact: Patrick’s happy place is a chilly Colorado lake with his campervan parked nearby—he was into cold plunges before they were cool (literally).
Michelle Tuchfeld
Originally hailing from Los Angeles, Michelle is a seasoned strategist with more than 15 years of experience transforming customer insights into impactful business strategies in travel, hospitality, consumer packaged goods, and healthcare. Her expertise includes roles at respected organizations like Sterling-Rice Group, Vail Resorts, Inspirato, and VASA Fitness. She brings a deep understanding of what drives customer loyalty in today’s evolving marketplace.
Fun fact: Coffee-fueled runner by morning, backyard flower farmer by afternoon—Michelle proves you can chase goals and stop to smell the roses.
Aaron Nelson
Aaron is a results-driven data and technology professional with nearly 20 years of experience leading data governance, architecture, and analytics across investment, consulting, hospitality, and education sectors. He transforms underperforming teams, streamlines operations with agile methods, and leads enterprise cloud migrations with a focus on compliance and risk.
Fun fact: Aaron’s home is a full-blown sitcom run by five kids and one oversized Irish Wolfhound named Obi—think more barking and way more snack breaks.

Bob Brown, Principal
Hometown: Boulder, CO
Bob Brown is a seasoned Marketing Analytics and CRM expert with deep roots in the travel, hospitality, and entertainment industries. With a thoughtful, strategic approach, Bob has spent his career helping organizations harness the power of data to drive profitable growth and foster more meaningful, lasting customer relationships.
Fun fact: Bob once proudly rocked the word “Psycho” shaved into his head—proof that he doesn’t just march to his own drumbeat, he turns it into a hairstyle.

Jeremy Coleman
Hometown: Superior, CO
Jeremy is a battle-tested technologist and strategist who helps brands crush the old barriers between IT and Marketing. With unmatched chops in GenAI, data, and digital architecture, he builds high-performance teams that deliver smarter, faster, and way more cost-effective results. From global brands to local legends, Jeremy simplifies complexity, drives growth, and makes bots that actually accomplish things.
Fun fact: Jeremy has automated so much at home, his family calls Alexa “Voldemort” — because saying her name might trigger the lights, the sprinklers, or the pizza oven to reach 950°F.

Jenna Luberto
Hometown: Breckenridge, CO
Jenna brings over a decade of experience helping businesses strengthen customer relationships and achieve meaningful growth through strategies that elevate loyalty, streamline operations and drive revenue growth. With a strong ability to align technology and customer needs, Jenna empowers organizations to optimize their CRM systems, unlock new revenue streams and deliver exceptional customer experiences.
Fun fact: In college, Jenna danced (very unprofessionally) on stage at a Snoop Dogg concert—rumor has it there’s footage, and she hopes it stays lost.

Naveen Chandra
Hometown: St. Augustine, FL
Naveen has over 25 years’ experience in driving revenue and optimizing efficiency by focusing on improving the guest experience through various disciplines including pricing and product strategy, marketing analytics, revenue management, and industrial engineering. Known for uncovering new insights and refining processes, Naveen has delivered results across the hospitality, medical, architectural, and printing industries.
Fun fact: Naveen runs a home-based bakery where calories don’t count and the macarons are so perfect, the French are filing a formal complaint.

Mike Fitzpatrick
Hometown: Asheville, NC
Mike, or Fitz, draws on three-plus decades of experience in sales and marketing to help businesses turn complex data into clear, actionable strategies. With expertise in analytics, segmentation, and cross-channel integration, he was a key player in bringing Cohorts segmentation to travel marketers. Mike enjoys the challenges in today’s evolving digital landscape and brings a thoughtful, practical approach to boosting marketing effectiveness through data.
Fun fact: Mike enjoys hiking and biking around his home in Asheville, NC—although a battery and motor were spotted on his latest mountain bike.

Cailin Ellis
Hometown: Breckenridge, CO
Cailin Ellis brings warmth, creativity, and intention to every project she takes on, helping organizations tell powerful brand stories that resonate deeply with their audiences. Through vibrant graphic design and thoughtful marketing campaigns, she creates experiences that not only elevate brand presence but also foster community connection and inspire social and environmental impact.
Fun fact: When she’s not launching bold brand campaigns, Cailin’s conquering mountain trails—like the Hot Dogger MTB race, where she crushed 50 miles and 10 hotdogs, all on two wheels.

Angelo Cheong
Hometown: Arvada, CO
Angelo Cheong has 20+ years of experience building winning marketing and analytics strategies in the travel and leisure, retail and tech industries. Drawing upon the knowledge acquired while building and leading teams for industry leaders, such as Vail Resorts, Petco, Caesars Entertainment and Ibotta, he has deep expertise in lifecycle marketing, consumer behavior, as well as measurement, testing and optimization of messaging and incentives.
Fun fact: When he’s off the clock, Angelo’s either defying gravity on a cliff or racing it down a ski slope—because relaxation is overrated.

Patrick Armitage
Hometown: Boulder, CO
Patrick is a marketing and growth leader with 20+ years of experience spanning retail, CPG, health and wellness, and tech. He’s worked with Fortune 500s, global brands, startups, and PE-backed companies to unlock growth through sharper strategy and execution. Patrick brings insightful strategies that transform brands, build demand, refine positioning, and accelerate growth—always rooted in clarity, creativity, and commercial impact.
Fun fact: Patrick’s happy place is a chilly Colorado lake with his campervan parked nearby—he was into cold plunges before they were cool (literally).

Michelle Tuchfeld
Hometown: Denver, CO
Originally hailing from Los Angeles, Michelle is a seasoned strategist with more than 15 years of experience transforming customer insights into impactful business strategies in travel, hospitality, consumer packaged goods, and healthcare. Her expertise includes roles at respected organizations like Sterling-Rice Group, Vail Resorts, Inspirato, and VASA Fitness. She brings a deep understanding of what drives customer loyalty in today’s evolving marketplace.
Fun fact: Coffee-fueled runner by morning, backyard flower farmer by afternoon—Michelle proves you can chase goals and stop to smell the roses.

Aaron Nelson
Hometown: Longmont, CO
Aaron is a results-driven data and technology professional with nearly 20 years of experience leading data governance, architecture, and analytics across investment, consulting, hospitality, and education sectors. He transforms underperforming teams, streamlines operations with agile methods, and leads enterprise cloud migrations with a focus on compliance and risk.
Fun fact: Aaron’s home is a full-blown sitcom run by five kids and one oversized Irish Wolfhound named Obi—think more barking and way more snack breaks.
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